Creative Director & Design Lead. I build worlds through design, turning product into stories that move culture.
“Pardon my Passion“ - MUI
RANDOLPH - CLASS [A]
IN-LINE
FW 23 & 24
Category: Inline Eyewear Collection
Overview
The Class A Collection was designed to build on the success of Randolph’s Military Special Edition Aviators in Matte Black and Matte Chrome. After strong consumer response, We expanded into a full inline capsule, applying durable Cerakote finishes in five new colors inspired by U.S. military “Class A” uniforms.Creative Direction
For Class A, I developed the creative vision and direction for the campaign reimagining Randolph’s military heritage through a modern fashion lens. The goal was to reach a more fashion forward audience without losing Randolph’s current consumer. The marketing team brought that vision to life by partnering with stylist Donnell Baldwin to execute the look and feel. My concept pulled from Aime Leon Dore’s editorial energy and Ralph Lauren’s ability to make heritage feel effortlessly timeless. Each Aviator colorway was designed to connect with a wardrobe that mirrored its Cerakote finish creating a balance of authenticity and modern style. The result positioned the Aviator as both a heritage icon and a statement piece in today’s fashion space.Impact
The Class A Collection launched in May 2024 as Randolph’s men’s focused inline capsule. By connecting military heritage with fashion storytelling, the collection expanded Randolph’s appeal, reinforced its legacy, and drove energy around the Aviator as a style icon.Campaign
Stylist -Donnell Baldwin & Courtney Arrington-Baldwin
Hairstylist & Makeup Artist - Pierra Lortie
Talent - Khorey McDonald / Reya Ahuja
Engineering Campaign Video - Vincent M. Picone
Design Process
- Designed the full capsule collection of the cerakote Aviators, each paired with matching dog tags and custom case.
- Created the Class A logo and collection identity.
- Developed a color story with matte Cerakote finishes: Military Olive, Desert Sand, Navy, Moonbeam, and Midnight Force.
- Pitched the concept internally to Randolph’s marketing team.
- Collaborated on campaign direction, including model selection and styling alignment.
Key Highlights
- Five Aviator frames inspired by U.S. military Class A uniforms.
- New matte Cerakote finishes paired with 23K gold and silver platted screws .
- Designed the Class A logo and identity system.
- Pitched and developed into seasonal release, launching new product line.
- Creative direction merged ALD style photography with Ralph Lauren inspired styling.